Building a ‘Beauty Brand’ Veet India

Building a ‘Beauty Brand’ Veet India Beyond Hair Removal Executive Summary The arrangement endeavors to address the change of Veet from a hair expulsion brand to a genuine marvel brand. Beginning with an investigation of the depilatories showcase in India and Veet’s development throughout the years to make a stage, the consequences of the essential examination have been introduced. The essential exploration was a blend of poll based examination and PAPIs (paper helped individual meetings). The brand attention to Veet was estimated through both acknowledgment and review of the brand. The remarkable quality for the contender brands like Anne French and Fem were likewise investigated. Reactions were accumulated to distinguish the favored utilization areas of hair expulsion items. The item quality affiliations, both positive and negative, were estimated. An evaluation of the brand character was additionally attempted by methods for projective statistical surveying strategies. A mix of the solid useful qualities alongside the passionate advantages was utilized to recognize the key classifications that were appropriate for brand expansion. Disposal of item classifications depended on thinking identified with improper relationship just as information on showcase elements accomplished from auxiliary exploration. At long last, three expansions in two stages have been proposed with a market expected examination for each. Features of the correspondence techniques have likewise been proposed. The prescribed methodology expects to instate the progress of Veet as a genuine stunner brand in the coming years. Substance Executive Summary2 Introduction3 Hair Removal Market in India3 Veet in India6 Veet Brand Image6 Primary Research amp; Data Analysis7 Research Overview7 Data Analysis8 Brand Equity, Brand Personality amp; Possible Extensions12 Brand Equity12 Brand Personality Model12 PossibLe Extensions13 Guide amp; Positioning16 Brand Extension plan16 Positioning In New Segments17 Conclusion19 Introduction Personal consideration area covers portions like hair care, body care, infant care and so forth. In India this division is presently esteemed at around INR 320 billion and is posting vigorous development year-on-year. Veet is player in the specialty depilatories portion inside this market. Hair Removal Market in India Hair Removal or depilatories section in India is generally specialty portion. It is esteemed at around INR 4 billion which implies its commitment to the individual consideration advertise is an unassuming 1. 27%. While the market size is little the section has gigantic potential and has been seeing hearty development year on year. As observed over, the section was a ‘late bloomer’ demonstrating exponential development in 2004-05 and in 2006-07. In the course of recent years year on year development has balanced out around 19%. To all the more likely comprehend the subtleties of this portion one must gander at target purchaser sections just as the contending brands in this space. Brands in Depilatory Segment The brands commanding this portion are: Anne French overwhelmed this classification as the principal mover and the main player for very nearly 4 decades. Anne French’s item situating was fundamentally useful demonstrating use and featuring item traits. The section of Veet in 2004 changed the substance of the market with player moving from item driven, useful adverts to enthusiastic advantages. Veet’s section and new situating system additionally clarifies the 60% y-o-y development spray in 2004-05. At present Veet is the market chief in hair evacuation creams with a piece of the overall industry of around 34. 1%. Fem is the market challenger with its quality in hair evacuation creams and fading items. Target ConSumer Segments The entrance of hair evacuation items is moderately low with the youthful, single, taught and urban ladies being the prime clients. * With a 68% class entrance there is colossal undiscovered potential in the section. Anyway this potential must be acknowledged with class development. * Increasing urbanization and more ladies entering the standard clerical work power Growth in shopper base is on the c ards

J.P.Morgan Assignment Example | Topics and Well Written Essays - 2000 words

J.P.Morgan - Assignment Example Morgan 10 3.9.1 Strenngths 10 3.9.2 Weaknesses 10 3.9.3 Opportunities 10 3.9.4 Threats 10 4.0 Recommendations 12 5.0 Conclusion 12 6.0 References 13 1.0 Introduction J.P. Morgan and Co. is a speculation and business banking association which is fundamentally situated in the United States. It was built up by J. Pierpont Morgan and was commonly known as Morgan or the House of Morgan. In the current day setting, J.P. Morgan is a piece of the JPMorgan Chase. This firm is viewed as the immediate precursors of two of the significant financial associations to be specific Morgan Stanley and JPMorgan Chase with regards to the United States and on a worldwide scale. In the year 2000, J.P. Morgan was gotten by Chase Manhattan Bank and they framed into another association for example JPMorgan Chase and Co. In the current day setting, J.P. Morgan brand is used to advertise unequivocal JPMorgan Chase discount bargains which incorporate resource the executives, venture banking alongside business ba nking. So as to make proficiency, the organization was found to reestablish its business activities in the year 2008. Be that as it may, directly, the matchless quality of J.P. Morgan is under hazard as the association is confronting sure issues identifying with the upkeep of maintainability in the business (Alef, 2009; Chernow, 2001). 1.1 Terms of Reference The main role of the report will be to dissect the current socio-policy driven issues looked by the organization. So as to break down the current situation of the organization in a superior manner, it will likewise incorporate a concise SWOT investigation to convey an obvious picture. In addition, the reasons and desires behind taking manageability quantifies by the association would be learned and certain suggestions would be given to the organization with the goal that it can keep up its initiative position. 2.0 Procedure In request to direct a far reaching examination, optional sources will be used to comprehend the current b usiness systems and desires for the organization. The data will be sourced by method of evaluating important optional sources, for example, news stories, diaries and books among others. The fundamental purpose for utilizing optional sources is to limit time alongside related expenses. 3.0 Findings 3.1 Socio-Political Issues looked by J.P. Morgan according to the socio-policy driven issues, it has been discovered that the organization confronted certain challenges in this regard. In light of the current situation, it has been resolved that the organization has been confronting issues relating to the budgetary issues. Furthermore, the organization has been found to confront different issues which are for the most part identified with the monetary perspectives. It has been seen that the Federal Housing Finance Agency (FHFA) was searching for a US$6 billion fine from JPMorgan above home loan guarantees that became an integral factor because of the monetary emergency. In addition, it has been accounted for that the money related emergency may take up such an awful turn, that the organization may wind up paying high measure of obligations. In this comparable setting, it has been discovered that the scope of fines may increment to an elevated level that may add up to US$500 and US$600 million which the organization may wind up paying to the controller of credits (Perlberg and Roche, 2013; Ameresekere, 2012). Besides, other socio-policy centered issues appear to take up an alternate picture. It has been dissected that the organization occupied with certain showcasing exercises that were not exactly able for its maintainability viewpoint. It has been blamed for bad behavior in

Ask an Expert How to Boost your Author SEO Reedsy

Request that an Expert How Boost your Author SEO Reedsy The most effective method to Boost your Author SEO: An Interview with Murray Izenwasser As a creator before all else phases of a promoting procedure, where do you start with regards to creator Search Engine Optimization (SEO)? It very well may be exceptionally overwhelming contending with enormous distributing houses just as effectively fruitful and notable creators. To help tackle this extremely significant subject, we had SEO master Murray Izenwasser give his bits of knowledge on how precisely writer SEO works.Click play beneath to watch the video visit or read the transcript underneath! Howdy Murray, I truly welcome you conversing with me today. Why don’t you begin by giving us a touch of foundation on yourself and Biztegra?Thank you! I’ve been doing the online stuff since the 90s so quite a while, however Biztegra has been around for around 6 or 7 years now. At the point when we began Biztegra we needed to bring the computerized office and the manner in which we approach it to a littler association. We complete two things: advertising on one side and innovation on the other. With advertising, we do the enhancements for look on social and versatile applications and for innovation we have engineers in Argentina who work out the web, social, and portable applications we have to help those showcasing programs.Last year, we propelled an item called Publishr, which is where our distributing customers will have the option to move their sites over and onto. In the distributing business, we’ve found that there’s a great deal of chances for sites to improve. Truly, individuals in distributing were â€Å"bound† to customary printing and now the individuals who are left are the onesThat's extraordinary and I concur with you that it extremely simply comes down to time and not irritating your crowd. This has been exceptionally useful for our creators who are either attempting to rank higher on Google or building their creator site or attempting to pick up traffic on their web journals. Much obliged to you so much, Murray!Follow Murray Izenwasser and Reedsy on Twitter: @MurrayIz and @ReedsyHQHave you explored different avenues regarding SEO and Content Marketing? Do you have a promoting system for your next book dispatch? Tell us your musings, or ask Murray any inquiry you need, in the remarks beneath!

Evil And Angel Nature Of Human Being Essay Example | Topics and Well Written Essays - 2000 words

Shrewdness And Angel Nature Of Human Being - Essay Example The noticeable qualities are distinguished by the earth in which an individual is sustained. By and by now and again nature assumes control over the support yet it happens only from time to time. The most watched and conceded wonder is expressed by the effect of after birth development, condition and support. This plainly suggests the way that both of the ways are principally accepted in human instinct however the conspicuous one is impacted through their common learning (Nietzsche and Faber, 1998). It tends to be reasoned that individuals are not terrible from their center; rather they are made by drafting benevolence among them. Logical Arguments In lieu of posing the least crucial inquiry of looking through the reality about the idea of infants, it is exemplified that the brain of a child has been quite recently like a vacant feature. In the unfilled feature, the child will hold the things which will be skilled to that person in the new world. Anyway it is restoratively demonstrat ed that infants take the impact of the external world before even the mother brings forth him. Human youngsters get immediate impact from the idea of guardians, grandparents, external condition and from the state of mind of their mom when they are inside their mothers’ guts. The investigation of human hereditary qualities uncovers the reality from the investigation of DNA and qualities. Anyway it may go inverse also in light of the fact that everything depends over the quality of persuasive factors on pre birth kid brain science (Ridley, 2003). Inspiration driving Evil Acts Human youngsters are as magnificent animal as they have least social impact at the hour of birth anyway it goes emblazoned with the progression of time. Neighborhood test look into had been directed by the researchers of Yale University. The outcomes clarified that children of little ages likewise have a similar feeling of positive or negative and they know to incline toward great over terrible. Anyway thi s is the piece of realizing which is educated to them. Still the subject of fiendishness doings emerges the same number of individuals in this world enjoy detestable leads by knowing the results and noxious end results. There may be two reasons of proceeding with abhorrent behaviors which are observationally inspected and demonstrated i.e., Consequences are not straightforwardly connected to hurt their inclinations second, they are implemented to proceed with what they have been doing on the grounds that the results are sufficiently noteworthy to hurt them adequately. It is only from time to time saw that individuals proceed with awful doings while they were obscure as they are utilized to do well ordinarily. Generally this case is seen with more youthful creatures or in strict or legitimate issues based on absence of related information (Stafford, 2013). What Makes a Man Evil? There are a few mental factors also which are sufficient noteworthy to change the conduct of a person. For example desire is a factor which further transforms into vengeance and connivance kind of fiendishness in the general public. In today’s present day and contemporary condition, everyone battles to run quicker in the race of social class, style, salary and information. Desire is the least harming phase of social shades of malice for instance, in the wake of seeing somebody wearing a costly wrist watch you out of nowhere think, â€Å"would that it was mine† (Nietzsche and Faber, 1998). This further makes you encouraged to see some path all together as ready to purchase such a costly scope of routine wear frill. To make way of life better and contend with others, a few people disregard the confinements of good and terrible. This suggests individuals are not normally off-base or awful however some improvement can make them slanted towards an inappropriate behaviors. More often than not these off-base behaviors are supported by substantial compensations for instance, an in dividual uncovers authoritative insider facts to any outsider or adversary so as to get cash from them. Thus

Caribbean English - Definition and Examples

Caribbean English s Caribbean English is aâ general term for the numerous assortments of the English language utilized in the Caribbean archipelago and on the Caribbean bank of Central America (counting Nicaragua, Panama, and Guyana). Likewise known as Western Atlantic English. In the easiest terms, says Shondel Nero, Caribbean English isâ a contact language radiating basically from the experience of British pioneer aces with the subjugated and later contracted work power brought to the Caribbean to chip away at the sugar manors (Classroom Encounters With Creole English in Englishes in Multilingual Contexts, 2014). Models and Observations The term Caribbean English is risky in light of the fact that from a restricted perspective it can allude to a lingo of English alone, yet from a more extensive perspective it covers English and the numerous English-based creoles . . . spoken in this area. Customarily, Caribbean creoles have been (mistakenly) delegated vernaculars of English, however an ever increasing number of assortments are being perceived as one of a kind dialects. . . . What's more, albeit English is the official language of the territory that is once in a while called the Commonwealth Caribbean, just few the individuals in every nation talk what we should seriously think about provincially highlighted standard English as a local language. In numerous Caribbean nations, nonetheless, some standard rendition of (generally) British English is the official language and educated in schools. One syntactic element shared by numerous West Atlantic Englishes is the utilization of would and could where British or American English uses will and can: I could swim for I can swim; I would do it tomorrow for I will do it tomorrow. Another is the arrangement of yes/no inquiries with no reversal of helper and subject: You are coming? rather than Are you coming? (Kristin Denham and Anne Lobeck, Linguistics for Everyone: An Introduction. Wadsworth, 2009) Loanwords From Guyana and Belize While Canadian English and Australian English, profiting by the single land-mass of their particular countries, can each guarantee general homogeneity, Caribbean English is an assortment of sub-assortments of English appropriated . . . over an enormous number of non-touching regions of which two, Guyana and Belize, are generally inaccessible pieces of the South and Central American territory. . . . Through Guyana came many things, fundamental names of a functioning nature, from the dialects of its native indigenes of the nine recognized ethnic gatherings . . .. This is a jargon that adds up to many regular words known to Guyanese however not to different Caribbeans. Similarly through Belize come words from the three Mayan languagesKekchi, Mopan, Yucatecan; and from the Miskito Indian language; and from Garifuna, the Afro-Island-Carib language of Vincentian family line. (Richard Allsopp, Dictionary of Caribbean English Usage. College of the West Indies Press, 2003) Caribbean English Creole Investigation has demonstrated that the punctuation and phonological guidelines of Caribbean English Creole can be portrayed as efficiently as those of some other language, including English. Moreover, Caribbean English Creole is as particular from English as French and Spanish are from Latin. Regardless of whether it is a language or a lingo, Caribbean English Creole exists together with standard English in the Caribbean and in the English-talking nations where Caribbean foreigners and their kids and grandkids live. Regularly demonized in light of the fact that it is related with bondage, neediness, absence of tutoring, and lower financial status, Creole might be seen, even by the individuals who talk it, as second rate compared to standard English, which is the official language of intensity and instruction. Most speakers of Caribbean English Creole can switch among Creole and standard English, just as transitional structures between the two. Simultaneously, be that as it may, they may hold some particular highlights of Creole sentence structure. They may check past-tense and plural structures conflictingly, for instance, making statements like, She give me some book to peruse. (Elizabeth Coelho, Adding English: A Guide to Teaching in Multilingual Classrooms. Pippin, 2004)

Startup Hubs Around The World Cape Town

Startup Hubs Around The World Cape Town Another emerging hub for startups is Cape Town, South Africa. This formerly sleepy town is seen by some as Africa’s most happening location for technology startups. Among the many reasons for this rise are the falling bandwidth prices, an increase in funding availability and a new generation of entrepreneurs willing to take risks. © Shutterstock.com | michaeljungIn our continuing investigation of startup hubs around the world, we will take a look at 1) the location, 2) the tax incentives, 3) legal incentives, 4) investors, 5) specialization of the area, 6) local resources, and 7) startups to watch in Cape Town.LOCATIONAccording to entrepreneur Justin Stanford, founder of security company ESet Southern Africa and CEO of the investment holding company 4Di Capital,There has been an explosion in start-ups over the past three years. People are moving down to Cape Town from Johannesburg and were seeing some quitting their jobs to become entrepreneurs.Geographical BenefitsCape Town is the second most populated urban area in South Africa. It follows Johannesburg and is at par with Durban. The city was noted as the 10th most populous city in Africa as of 2014 and holds status as a primate, or leading, city with as much as 64% of the Western Cape’s population. The city serves as the provincial capital for the Western Cape and is also the legislative capital of the county, with the National Parliament based there.The city has always been popular with tourists and visitors for its majestic natural setting. This includes the harbor, the Cape Floristic Region and other landmarks such as Table Mountain and Cape Point. Another point of interest is that the city is extremely multicultural and is a popular destination for immigrants and expatriates. The city has been named the best place to visit by major world newspapers such as The New York Times and The Telegraph.Advantages of Choosing the CityCape Town boasts the highest number of successful information technology companies in all of Africa. This has led to the city becoming an important hub for industry for the whole continent. This also means that the IT industry is playing an important role in South Africa’s economy. In 2010, it was estimated that this industry was growing at an annual rate of 8.5% and was worth about R77 billion (about $6 bil lion) nationwide.In addition, the city was also named the most entrepreneurial city in South Africa. The average for entrepreneurial pursuits was three times higher in Cape Town than the national average. The city’s 18- to 64-year-old demographic is 190% more likely to pursue a new business while those from Johannesburg are 60% more likely to do so. These figures compare to the national average.A strong entrepreneurial ecosystem has led the area to be tagged as the Silicon Cape, homage to Silicon Valley. According to a 2013 report published by Wesgro, City of Cape Town and PwC, there are a few reasons for this comparison:Cultural Overlap with Silicon Valley Global entrepreneurs see some interesting similarities in the two areas. These include basic things such as the area being a networking hub for both wealthy entrepreneurs and technology geeks. The meeting locations for both these groups of people happen to be quirky coffee shops set against interesting architectural backdrops, speaking to creative and unconventional spirits often seen in tech entrepreneurship. Another key overlap is the local universities. Encouragement for research and academic innovation carry over to the surrounding business hubs.Talent There are many examples of strong successful entrepreneurs from this region, much like Silicon Valley. These include cloud computing leader Amazon Web Services, the first authority to issue Secure Socket Layer or SSL certificates to public entities outside the US (Thawte), and many others.Community Support Over the years, there have been many initiatives in the region to support the startup ecosystem. These include Bandwidth Barn, Silicon Cape Initiative, SABLE, RLabs, MIH Media Lab, Start-up Weekends and IBM Innovation Center.Access to Funding While this is a weaker area in Africa in general, the Western Cape region is a little ahead of the others and is considered somewhat better off. Special mentions in this report include Knife Capital, 4Di Capital, Invenfin, World of Avatar, and AngelHub, among others.University Research Another benefit of the region is that technology companies often fund research at local universities. An example is a Samsung funded lab for the development of mobile applications at the University of Cape Town. Other such examples are seen in the Center for Information and Communication Technologies for Development and the Center for IT and National Development in Africa. Both these centers research the use of technology to address development issues. These centers receive funding from a Berlin-based Institute called Hasso-Plattner, but also receive support from Microsoft and Nokia.IT InfrastructureAs of 2011, the city completed a R125 million ($10 million) and 500 km optic fiber network project. This led to a bandwidth increase of 1000 times for the entire city. The project aimed to first provide broadband services to local municipal services at a lower cost and then lease the rest of the capacity out to ot her network users.TAX INCENTIVESThe tax rules and regulations are still an evolving area for potential entrepreneurs and investors. According to FNB CEO Michael Jordaan, in addition to an established reputation as an IT and asset management hub in Africa, Cape Town needs to build up the venture financing voids and offer better tax breaks to ensure that entrepreneurial activity continues to grow.This year, the Minister of Finance announced lower tax rates for micro enterprises which fit the criteria for a special tax dispensation. This announcement is part of a few different efforts by the government to offer better tax concessions to small businesses. Measures include an increased threshold to qualify for tax payment and a lower maximum rate. In addition, the South African Revenue Service plans to create small business desks in its offices to help small businesses meet tax requirements.For venture capitalists, there are also some new rules including tax-free grants for small busines ses. Any organization that is working on supporting small businesses also qualifies for tax relief. Though the expected slow growth of the economy allows little room for any major tax concessions, there is still the option to provide support for micro enterprises. This is so because the tax netted by the turnover tax is a very small amount. This was a few million rand in 2013/2014 as compared to the R179 billion (about $14 billion) from corporate tax for the same period. The government has also announced that there will be no more Small Business Corporation (SBC) tax from the beginning of next year and a tax credit will take its place instead. This move may be detrimental to those small businesses that are creating jobs. Other similar countries are working on expanding their special tax dispensations instead. Bolder tax incentives and breaks may be more supportive of the startup ecosystem in the long run.One positive move is the electronic tender portal introduced by the national tr easury in April. This move will help small businesses work for the government in more affordable and transparent ways.LEGAL INCENTIVESEmerging economies seldom encourage foreign entrepreneurs to set up shop in the country. There is a fear that local jobs will be stolen and the visitors may be non-taxpayers. While many of these economies are making a change to encourage new businesses, South Africa is not one of these so far. In 2013, a bill was withdrawn which was aimed to ensure that all new businesses obtained licenses to operate. There is speculation that this was done to control increasing numbers of foreign traders. In 2014, fresh immigration regulations also came into play which allow a business to be set up only if the staff is 60% South Africans or permanent residents of the country. This is up from 5 people previously. There also needs to be proof that the business will benefit South Africa. This may end up stopping new ideas and talents from entering into the economy, whic h is seen by many as stagnating.Another legal issue centers on intellectual property. Any IP created in South Africa has a difficult time making its way out of the country as the government does not let go of tax incomes. This is a very protectionist method that makes global exits difficult and bound by much red tape.INVESTORSBelow are a few basic investment options in South Africa.Angel InvestorsThough this avenue for securing funding for a startup may not be as developed in South Africa as it is in the US or Europe, there are some options available to the entrepreneur. Angel investors are present in groups to cover probable risks of early stage investment. There is also a rise in popularity of global angel investors through online platforms such as Seedrs  (UK),  SeedInvest,  AngelList  (US) and  Startup Stock Exchange  (global). Some local options include:AngelHub â€" This is a network of angel investors who pool their funding as well as expertise and networks to help startup gro wth.Michael Jordaan Mike Ratcliffe â€" Entrepreneurs themselves, these two have made an angel investment in a social wine review service called Real Time Wine.GovernmentThe government of South Africa is making attempts to support new businesses, but the initiatives are often diverging and there is no single point of entry. This makes the government support route a challenging one for new businesses. Some good options include the Department of Trade and Industry’s pilot programs such as Support Programme for Industrial Innovation (SPII) and the Small Enterprise Development Agency (SEDA). The Industrial Development Corporation also supports industrial development projects through financial means. Technological innovation is developed and nurtured by the Technology Innovation Agency. The official destination marketing, investment and trade promotion agency for the Western Cape (Wesgro) also works to promote entrepreneurship.Venture CapitalThis is the first choice for many early-stag e startups which happen to be both high potential and high risk. A list of such firms can be found at South African Venture Capital Private Equity Association  (SAVCA). Known tech startup investors include:Hasso Plattner Ventures Africa4Di CapitalIntel CapitalKnife CapitalPrivate EquityThese firms are more focused on taking the business further along its development than a venture finance firm does and helping to structure it for optimal financial performance. Some key ones for South Africa include:Ethos Private EquityAcorn EquityHorizon EquitySanlam Private EquityBanksAnother option is bank loans which are generally the last option for most entrepreneurs because of the strict criteria for funding options. According to independent research by BMI and the competition commission in 2011, only 24% of startup businesses are funded through banks. Some banks are, however, working on getting their hand into the entrepreneurial ecosystem.CrowdfundingCrowdfunding is a popular means of raisi ng money all over the world with a number of global platforms readily available. Among these are platforms that are specifically supportive of new businesses and allow the growth of an investment portfolio through small individual investments. There is minimum risk in this type of investment. The method is not always successful for all businesses, so it is often used in conjunction with other methods. The most popular platform for crowdfunding in South Africa is Crowdinvest, while RainFin is another compelling but smaller option.SPECIALIZATIONStellenbosch University and the University of Cape Town are top South African universities. In fact, these are known for their premier technical facilities and excellent talent throughout Africa. The central team that developed an integral part of Amazon Web Services hails from the region. This naturally means that tech-based startups are strong in the area and are more prominent than in other areas. Specifically, Cape Town has been identified as an up-and-coming hub for technology and life sciences in a report from a study conducted by the Global Technology Emerging Markets. The two universities also have concentrations of students with a combined education in medicine and engineering, making them uniquely poised for many global organizations. According to the report:“Cape Town stood out because of a combination of factors, including favorable business climate, skilled talent particularly in engineering, an emerging startup culture, excellent infrastructure, presence of quality institutions of higher education, and favorable rents in a global context (25 per cent of those in the San Francisco Bay Area) and particularly in contrast to Johannesburg.” LOCAL RESOURCESSome local resources organizations for the startup ecosystem are listed below. These companies are helping to raise the region’s profile as a startup hub and area of innovation.Bandwidth Barn â€" This is a leading ICT business incubator worldwide and has b een in operation since 2000. The company is a wholly-owned subsidiary of CiTi. It’s over 50 successful graduates bring in revenue of more than R800 million (about $62 million) yearly to the economy.Silicon Cape Initiative â€" This is a non-profit private sector community organization that has been functional since 2009. The aim is to build up an ecosystem in the Western Cape to bring in local and foreign investors, talent and entrepreneurs.SABLE â€" This is the South African Business Link to Experts and is an accelerator. The group is an international one and is dedicated to supporting South African entrepreneurs.SMILe â€" This is the UCT Samsung Mobile Innovation Laboratory and is Samsung’s premier innovation unit in Africa. The aim is to help increase mobile innovation and skills development.STARTUPS TO WATCHA few top startups to watch for from the region are discussed below:Mellowcab.  Among the many taxi startups coming out of South Africa, Mellowcabs is showing great potent ial. International players such as Uber are making the market tougher to crack and Mellowcab has a unique model and targets a niche. The rides are all free and the costs are offset through banner ads on the vehicles. These are 100% electric vehicles and the green side of the business is an added advantage.Gust Pay.  Wearable tech is the next big trend and Gust Pay is placed well to take advantage of this trend with its mobile payment app and NFC wristband technology. The wristband technology makes mobile payment convenient and efficient. A test run was conducted at the 2013 Rocking the Daisies festival in Cape Town. The tech has applications for large-scale events such as conferences and sports games.SPOTTM.  This is another Cape Town-based mobile startup. It is a crowdsourced crime fighting app. The tech is real time and allows victims or witnesses of crime to report the felony to thousands of people in the area. The idea is like a neighborhood watch on a larger scale.

Did You Get an MMI Invitation

There’s still time to reserve your space for our live QA on the MMI – a one-hour opportunity to get all of your questions about the Multiple Mini Interview answered! If you’ve received an interview invitation from a med school that uses the MMI method, you will definitely want to know what your interview will be like and how you can prepare effectively. Interviews can be anxiety-provoking – and if the interview format is unfamiliar to you, that anxiety can be even more intense. After this live QA, you will understand the MMI method and have gained specific advice on how to prepare effectively. The webinar is free and will take place on Tuesday, September 17th at 5pm PT/8pm ET, but you must register to reserve your spot! Register now: hbspt.forms.create({ portalId: "58291", formId: "9a99b352-c570-4089-9f22-1c35df715253" }); For 25 years, Accepted has helped applicants gain acceptance to their dream healthcare programs. Our outstanding team of admissions consultants features former admissions directors, admissions committee members, pre-health advisors, postbac program directors, and doctors. Our staff has guided applicants to acceptance at allopathic (MD) and osteopathic (DO) medical schools, residencies and fellowships, dental school, veterinarian school, and physician assistant programs at top schools such as Harvard, Stanford, Penn, UCSF, Johns Hopkins, Columbia, and many more.  Want an admissions expert  to help you get Accepted? Click here to get in touch!

The Oppression Of Women Susan Glaspell s Trifles And...

The Oppression of Women in a Male Dominated Society The plays Susan Glaspell’s Trifles and Sophocles’ Antigone, examine the contrast between the roles of women versus that of a man. The women in Trifles are viewed as second class citizens, who are expected to follow the beliefs and commands of the man, whereas, Antigone is a head strong and defiant woman, who didn’t mind challenging man’s authority. From the beginning of time, the view of women is that as inferior to men. In both of these plays, the women are expected to be seen, but not heard. In Trifles, the women are portrayed as housewives, responsible for bearing children, and keeping the house. Throughout the play, the attorney made several comments insinuating that Mrs. Wright wasn’t keeping up with her womanly duties. He stated â€Å"here is a mess, dirty towels! Not much of a housekeeper would you say, ladies† (Glaspell 1109-1110)? The men are viewed as head of the house and of the woman. The women’s input and ideas are often overlooked and they have no say in the final decisions. Before her marriage, Mrs. Wright was described as a nice and pretty, but a bit shy and nervous. But that changed greatly after her wedding day. Her spirit was reduced to nothing. She spent her days focusing on her quilts, preserves, and caring for her canary. She didn’t receive any type of appreciation for her hard work. After the death of her beloved canary at the hands of her husband, she lost control of her emotions and killed him. Her

Indian Social Structure and Values Ethics in Business

INDIAN SOCIAL STRUCTURE AND VALUES ETHICS IN BUSINESS : NATURE AND TYPES OF INDIAN SOCIETY : 1) Tribal Society : The tribals are economically, educationally and politically backward as compared to the non-tribals. One scholar has called tribal people â€Å"Backward Hindus†. However there is a sizable number of Tribals who are Christian. The tribes of India before independence were considered animistic by the by religion Census authorities. Distinction was made between those who were Hindu and those who followed their own religion. There is no uniform pattern of religion among the tribal peoples of India. Mandelbaum mentions eight characteristics of Indian tribes: (i) kinship as an instrument of social bonds, (ii) lack of hierarchy†¦show more content†¦Urban industrial life brings about changes in norms and ideologies which may greatly change the social structure and the relationships between people. The reduced size of the modern family i.e nuclear family is a result of industrial society. 3. Impersonalness and lack of intimate communication : Owing to heterogeneous composition, urban people know each other only in superficial and impersonal ways. A large proportion of urban social relations takes place between nameless strangers and they last only for a limited period of time. One may know a person as a bank cashier, another as a co-worker, another as a grocer, but they are seldom known in an intimate way. Economic interests dominate this in personal urban world. The city becomes a complex mass of people living close together, but without emotional ties. The urban dweller often feels lonely and isolated even in the midst of vast crowds. The impersonality, formality of relations and the breakdown of intimate communication in an urban society gives rise to many urban industrial problems. In metropolitan areas, neighbors frequently live side by side in anonymity. 4. Materialism : In an industrial society external appearances and material possessions are of primary importance. City dwellers are known for their status symbols (such as salaries, car, video cassettes etc.) Urban people do not believe in plain living and high thinking. 5. Individualism : The city dwellers, in theirShow MoreRelatedEssay about Ethics in International Business1657 Words   |  7 Pages Ethics in International Business Abstract International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational corporations, international business ethics has arisen to help address these adhesive subject matters. There are several international business ethicsRead MoreThe Caste System Of India Essay1500 Words   |  6 Pagesorganized the social structure in India. There were four major castes: Brahmans, who have spiritual wisdom or act like a priest, Kshatriyas, who are a ruler or an organization, the Vaisya, farmers and traders, and the Sudras, the follower or servants. However, he argued that the stratification is now becoming not so relevant because people can access education and reach a better condition. This information similar to Hodge (2004) explanation about the caste system and the s tructure now is transformedRead MoreBusiness Analysis : Cummins India1453 Words   |  6 Pagesstakeholders. †¢ In align with the mission â€Å"Motivating people to act like owners working together† In align with the mission â€Å"Exceeding customer expectations by always being first to market with the best products†, industrial engine business sector has an in-house facility to design value package systems and Six Sigma, Kaizen, ERP processes type quality standards helps in developing high class products. In align with the mission â€Å"Partnering with our customers to make sure that they succeed†, they have establishedRead MoreCross-Cultural Perspectives: Evaluating the Ethical and Social Responsibility of Software Outsourcing at Oracle1116 Words   |  4 PagesEvaluating the Ethical and Social Responsibility of Software Outsourcing at Oracle Introduction The ethicacy and social responsibility involved with the development of an effective software outsourcing strategy is a dilemma many American software companies are facing today. More specifically, the ethics of paying for software to be developed in third world nations including India, Pakistan and China for use in the United States, potentially in companies whose role is critical to national defenseRead MoreNational Thermal Power Corporation Ltd Essay1544 Words   |  7 Pagesrelated business areas, such as, Services, Coal Mining, Power Trading, Power Exchange, Manufacturing to ensure robustness and growth of the company. 2. Vision A world class integrated power major, powering India’s growth, with increasing global presence. 3. Mission â€Å"Develop and provide reliable power, related products and services at competitive prices, integrating multiple energy sources with innovative and eco-friendly technologies and contribute to society.† 4. Organization Structure of NTPCRead MoreCorporate Social Responsibility, Sustainability, And Approaches For Managing Culture And Diversity Of Employment Practices Essay1576 Words   |  7 PagesExecutive Summary: The following business report will examine some critical concepts which apply to all businesses small or large more specifically to the company of Tata. This report will provide an in depth analysis and evaluation of the areas of corporate social responsibility, sustainability and approaches to managing culture and diversity of employment practices of the company. The methods used to analyse these key areas comprise of the textbook, a wide variety of articles, a quote and a youtubeRead MoreIndia s Cultural Values, Norms, And Ethics1518 Words   |  7 Pagescitizens. New Zealand is contextually low, and its society values legal contracts, in contrast to China which is a high context culture and one in which building trust before conducting business is valued, which can al so lead to unethical business practices. Overall, China ranks as very different from New Zealand in regards to values, beliefs, norms and ethical business practices. Informally, India’s cultural values, beliefs, norms and ethics can be described as extremely and very different, from thoseRead MoreCoca Cola s Struggle With Corporate Social Responsibility Essay1276 Words   |  6 Pages Coca-Cola’s struggle with corporate social responsibility Name Institution Corporate social responsibility is a term that is usually associated with a company putting in place structures that aim to give back or benefit the society that enables them to do their operations in their environment. As far back as 1991 CSR has been discussed by academicians extensively one of them Mr. Carroll came up with a multi-layered pyramid approach that sought to explain the four key areas of CSRRead MoreIntercultural Business - Drug Tests in India Essay4030 Words   |  17 PagesIntercultural Business im Studiengang B.A. International Management Thema: Drug tests in India I Contents I Contents II II List of figures III III List of abbreviations IV 1 Essential moral standards and norms 1 2 The practical value of economic ethics concepts 3 3 The RADAR concept 5 4 Business activity in India 8 5 Comparison of the cultures 9 6 Preperation for the NGO meeting 14 IV. Bibliography V Declaration II List of figures Figure 1: Overview of the different business ethicsRead MoreStrategic Drift of WRSX 1378 Words   |  6 Pagesmulti-divisonal and implement the concept of matrix structure. On the first board meeting, WRSX board decided not to take the market opportunity in China because of the intended strategy that was made in the strategic choices in order to create efficient local presence first . The client feedback suggests that it is too risky to develop presence in Chinas market. On the other hand, the feedback suggests that not entering Chinese market will lead to missed business opportunities in the country and with clients

Descriptive Essay - Original Writing - 1085 Words

I WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. A blustery March wind whipped the steam coming out of the manholes, and people hurried along the sidewalks with their collars turned up. I was stuck in traffic two blocks from the party where I was heading. Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trash while her dog, a blackandwhite terrier mix, played at her feet. Mom s gestures were all familiar—the way she tilted her head and thrust out her lower lip when studying items of potential value that she d hoisted out of the Dumpster, the way her eyes widened with childish glee when she found something she liked. Her long hair was streaked with gray, tangled and matted, and her eyes had sunk deep into their sockets, but still she reminded me of the mom she d been when I was a kid, swandiving off cliffs and painting in the desert and reading Shakespeare aloud. Her cheekbones were still high and strong, but the skin was parched and ruddy from all those winters and summers exposed to the elements. To the people walking by, she probably looked like any of the thousands of homeless people in New York City. It had been months since I laid eyes on Mom, and when she looked up, I was overcome with panic that she d see me and call out my name, and that someone on the way to the same partyShow MoreRelatedDescriptive Essay - Original Writing1110 Words   |  5 PagesI don’t know how I got to where I am, but I’m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. That’s the thing, though: I don’t know how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appearRead MoreDescriptive Essay - Original Writing1102 Words   |  5 PagesIt is on days like this when we stop to think about our life. Small drops of rain begin to dapple the cobblestone pavement as people wh ip out their umbrellas for cover. I continue sauntering down the busy street, relishing the feeling of a light shower. Moving with the mass of pedestrians, I stop at a crosswalk where I wait for the stoplight to turn green. A flower shop employee across the street scurries to bring in the numerous bouquets and close the doors as rain starts rolling down the displayRead MoreDescriptive Essay - Original Writing914 Words   |  4 PagesDreamy I thought. Standing on the corner is a young guy with a smile. I see him here almost every day, so I linger for a while. He tells me his name, and I tell him mine. I m Ester, what s your name? I enquired. My names David .,He replied. We end up talking for a while and I asked him if he had ever left this city. He tells me of all these stories of the places where he s been, the distant lakes and mountains, and in valleys oh so green. I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words   |  4 P ages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didn’t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words   |  5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. Since our salmon dinner last evening I thought I would do a piece about the commercial salmon farming that began in Scotland in 1969. In 2002 over 145,000 metric tons of farmed AtlanticRead MoreDescriptive Essay - Original Writing1561 Words   |  7 PagesThere’s something I need to say and what follows may not be something that you’d expect, it won’t be heartening or uplifting. If you remember today, I told you about going somewhere I wanted to go to†¦ I’m not sure if you believed and accepted what I now confess as untrue; it is partly. I needed to pull away emo tionally†¦ from you. You must have had fathomed that some degree of formality had seeped between us. Born of habit, formulaic greetings had become a routine. You presume that I’m a close friendRead MoreDescriptive Essay - Original Writing1387 Words   |  6 PagesI was wearing a beautiful blue dress with sapphire gems all around the chest area as I entered the ball with Ciel and Sebastian. I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words   |  6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words   |  6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didn’t feel like driving since she was on the road all day and I understood so I didn’t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. â€Å"So are you going to tell me what’s going on or no† Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing930 Words   |  4 PagesI couldn’t imagine that I would have ever seen a tractor flying through the air, let alone a tractor landing just inches away from the room where my family was taking shelter. All of those childhood memories just gone just like that. My little sister Harper was crying to my mother saying â€Å"Mommy Mommy can it stop can it stop?† she wailed. I know this might seem crazy but that moment it just felt like time paused. And then my mother was crying to my father saying â€Å"Honey we lost her!† my mother cried

Viola in The Twelfth Night - 580 Words

Who is Viola? Who REALLY is Viola? Viola is a very cunning, smart, and interesting character. This is shown in Shakespeare’s The Twelfth Night, this book is about three different lovers. The Duke loves Olivia, Olivia loves Cesario/Viola, and Cesario/Viola loves the Duke. Viola is trying to set up a new life after surviving a shipwreck in which her brother â€Å"died.† Viola is a cunning lady with lots of attitude. Viola influences almost every other character as well. She unintentionally tricks both the Duke and Olivia, she confuses Antonia, who believes she is Sebastian (her brother), and she confuses her brother, Sebastian, who believed that she was dead. Viola is someone we can all learn from. In Shakespeare’s The Twelfth Night, Viola is very much like a spy. She knew secret information of all three people (the Duke, Olivia, and herself) in the love triangle. I have been lead to this conclusion because of both her knowledge of secrets, and by how she relayed information to and from the Duke. Many quotes showed her secret knowledge, for example, in act 2 scene 3 â€Å"My master loves her dearly; And I, poor monster, fond as much on him; And she, mistaken, seems to dote on me.† (Lines 15-40) Viola knew of the pickle of love everyone was in before anyone else figured it out. Also, in act 2 scene 4 (Lines 117-125) Viola said â€Å"But let concealment, like worm i’ the bud, Feed on her damask cheek;† In this part of the book, Viola is like a spy because she knows both how men and how womenShow MoreRelatedViola in William Shakespeares The Twelfth Night Essay551 Words   |  3 PagesViola in William Shakespeares The Twelfth Night Viola as a main character is the most deceitful; she tricks everybody into believing shes a man, but as well as being most deceitful she is also the most honest and sincere. So what are her attractive qualities? Why does she appeal to us as an audience? In this essay I will be looking at Viola and her appealing qualities as well as the way in which I believe she should be acted. In many ways Viola represents trueRead MoreViola and Orsino in Twelfth Night by William Shakespeare Essay1909 Words   |  8 PagesViola and Orsino in Twelfth Night by William Shakespeare In William Shakespeares Twelfth Night there are several relationships that develop throughout the play. Among the many characters whose interaction and misunderstanding become the core of the plot, Viola and Orsino have the most significant relationship. The way they interact with one another causes the complex conflict of the play, and as the conflict comes to be more complex the two characters turn from strangersRead MoreViola and Beatrice in Twelfth Night and Much Ado About Nothing1046 Words   |  5 Pages     Ã‚  Ã‚   Viola and Beatrice both take on mens roles, Viola that of a manservant and Beatrice that of the perpetual bachelor and the clown: I was born to speak all mirth and no matter, she says to Don Pedro [II.i.343-4]. They appear to be actors and manipulators, much more so than their female predecessors, who are mostly reactive and manipulated, such as Hermia, Helena, Titania, and Gertrude. None of these women seemed in charge of her own destiny, but tricked by the schemes of men and later scornedRead MoreWilliam Shakespeare s Twelfth Night1221 Words   |  5 PagesShakespeare’s Twelfth Night is a widely known romantic comedy that was first published in 1623. Twelfth Night is one of Shakespeare’s finest works and it tends to have an affinity to modern romantic comedy films and stories. The play has love triangles, unrequited love, lies and deceit, playful comedic relief, and obstacles that interfere with characters’ goals. Many of Shakespeare’s play s were turned into film adaptations and many were used very loosely as source material. Hamlet had Lion King (veryRead MoreRole Of Female Characters In Twelfth Night1608 Words   |  7 PagesIn William Shakespeare’s Twelfth Night, the female characters have a strong constitution specifically Olivia and Viola. The play begins with a shipwrecked Viola who decides to disguise herself and go under the assumed name of Cesario. Viola Cesario falls in love with Duke Orsino who is in love with Olivia. The Duke asks for Cesario to woo Olivia for him however Olivia begins to fall for Cesario. Later, Violas twin brother reappears, and Olivia mistakes him for Cesario proposes to him. In theRead More Love And Shakespeare Essay823 Words   |  4 Pages Love and Shakespeare The love theme in Shakespeares Twelfth Night is confusing but at the same time entertaining. The love triangle involving Viola, disguised as Cesario, is in love with Orsino. Orsino is in love with Olivia. Olivia, however, loves Cesario. Orsino tries to woo Olivia with the language of love; however, his many attempts fail because the heart cannot be controlled. Orsino, a man in love with love itself, is on a mission to win the heart of his current object of affection, the LadyRead MoreWilliam Shakespeares Twelfth Night Essay1146 Words   |  5 PagesWilliam Shakespeares Twelfth Night The use of genre in any literary work assist the responder in understanding the text, as prior knowledge and past experience are used by composers to construct certain expectations due to characteristics that are recognised. Shakespeare, in his play Twelfth Night uses the Romantic comedy genre and its conventions of strong themes of love and a series of obstacles and misunderstandings concluded with a harmonious union of the loversRead MoreEssay on Disguises and Mistaken Identity in Twelfth Night1372 Words   |  6 Pagesdisguise are important aspects of comedy in Twelfth Night that stand at the forefront of the play’s comedy. Not only are mistaken identities and disguise evident within the main plot of the play but also in various other situations. Sexual confusion amongst characters, subversion of gender roles and farcical elements through stagecraft all effectively contribute to the dramatic comedy genre. However, it can be suggested that certain elements of Twelfth Night are not interpreted to be purely comedic;Read More Disguise in Shakespeares Measure for Measure and Twelfth Night1230 Words   |  5 PagesDisguise in Shakespeares Measure for Measure and Twelfth Night      Ã‚  Ã‚  Ã‚   Disguise is a device Shakespeare employs frequently in both Measure for Measure and Twelfth Night. It allows a disguised character like the Duke of Vienna to glean information that would otherwise go unknown, and a character like Viola to take advantage of potentially beneficial situations. It gives these characters access to worlds that might otherwise be denied; for the Duke, he can now hauntRead MoreTwelfth Night And Brokeback Mountain1338 Words   |  6 PagesAfter reading literary works such as Twelfth Night and â€Å"Brokeback Mountain,† it appears they share numerous themes with the novel Never Let Me Go. One theme particularly interesting regarding the novel Twelfth Night is that of identity. The theme of identity in Twelfth Night influenced me to think differently about Ishiguro’s text, Never Let Me Go, because it allows for a deeper understanding of the difficulty the clones faced in finding their identity. After reading Never Let Me Go, one can perceive

Reflective writing Free Essays

Project module Business project module helped me to critically analyze and reflect upon my skills, build on my strengths and develop my weaker areas. Our module leader, Ms. Catharine Gamekeeper taught us what is reflective thinking? What Is reflective writing? How to reflect our experiences, opinions or events. We will write a custom essay sample on Reflective writing or any similar topic only for you Order Now I have reflected about group assignment that have done In last semester. I have recognized my strengths like, how to collaborate with team members, how to planning and organizing the work. And It helped me to distinguish my weak points as well. Second reflective writing was data gathering techniques for projects. I have written the way that I gathered Information to write a biography about an eminent person. Data gathering process provided the opportunity to enhance the efficiency and effectiveness of the project. I prepared semi structured questions, got the prior approval to record the discussion. I could able to gather more accurate Information and successfully completed that task. We have done a group project about nature’s secrets. My part was collecting data for do the project. It was methodology part. Got a sample from dents of SLIT for do the questioner. It was a manual customer survey. And used company website as secondary source. Used pie charts for show the results. Analyzed the information based on marketing strategy. We have used product mix, after that we presented the findings and gave the recommendations for the immense problems. We have done our presentation in yesterday. I prioritize the main information at early, because it helps me to deliver my part within given time period. But first group members allocated 10 minutes for delivering their parts, because of that we couldn’t finish before the allocated time. Our module leader was not happy about our analyzing part, because we have included only one strategy. We didn’t analyze the external stakeholders like competitors and suppliers. There were two lab sessions for teaching us how to make table of contents correctly and how to use various references. But unfortunately I couldn’t do it my own because, lack of the computer facilities in the lab.. But I and my friend shared one computer for do that session. That was helped us to successfully complete the report. Lack of facilities have an adverse effects on the performance of the students. As an IT university, dents want more lab facilities, more effective computers for doing their sessions. I have learnt so many important things from this module. Helped me to Improve my communication skills by doing the presentation and all these activities helped me to develop team work and Interpersonal skills, planning and organizing, written and listening skills. Reflective writing By Hashish-Bandanna Catharine Gamekeeper taught us what is reflective thinking? What is reflective group assignment that have done in last semester. I have recognized my strengths work. And it helped me to distinguish my weak points as well. Second reflective writing was data gathering techniques for projects. I have written the way that I gathered information to write a biography about an eminent person. Data gathering discussion. I could able to gather more accurate information and successfully company website as secondary source. Used pie charts for show the results. That we couldn’t finish before the allocated time. Our module leader was not happy have learnt so many important things from this module. Helped me to improve my develop team work and interpersonal skills, planning and organizing, written and How to cite Reflective writing, Essays Reflective writing Free Essays The evening staff went and night staff together with the evening nurse had a port handed over, both in writing and verbally as per the policy to keep a good quality of care they have at work and also the health and safety act 1974. After the handover me and the evening nurse went to see one of the resident who was poorly to have an as correct handover as possible to be able to identify any changes as quick as possible. I was planning to phone the family before 1 1 pm to give an update of the state of their relative. We will write a custom essay sample on Reflective writing or any similar topic only for you Order Now Then I was handed over the keys, as it in only the URN who are allowed the keys according to policy and the Misuse of Drugs Regulations 2006 and Controlled Drugs Supervision of Management and use) as for England. Misuse of Drugs Act 1971. After I have gone around and done a check and answered a few call bells I started preparing to hand out the night time medication. I unlock the door to the drug room and take out the looked trolley which contains the residents drugs. Made sure had clean pots and spoons and straws. All rooms had a jug with fresh water and a suitable container to drink from. NC has standards for medication management which had to follow as well as regulation 13 of the Health and Social Care Act 2008 and my code of conduct. During the drug round I tried not to be too disturbed but did answered call bells during the drug round. For each and every patient checked date and time on mar sheet and double checked it was the right patient and checked the date on the box or blister to see that the medication was not expired. Check the dosage and admit way. Trying to be up to date in my knowledge by reading on MIRA web site. Also checked how the medication had been documented over the day, were they refused? When was the last dose of the same medication he or she has before bed time? Is the resident sitting up properly to be able to swallow the medication? Are there enough water in the jugs? During this time I also checked how the patient were feeling by talking to them. Were they talking as normal or was their speech slow or different? How is there breathing? Are they warm enough, do they look ill, do they have a temperature? Is the catheter draining? Do they need any PRNG drugs? Constipated or in any pain? Then I signed the mar sheet to confirm that the resident had taken his medication or signed for any refusal or other reasons. When it was time to give the controlled drugs. I called one of the senior staff to come with me to get the drugs in a special locked area assigned for controlled drugs. I took the CD signature book and with the other staff checked the drug for expire date, name, strength admit way, and sign in the book. Then we went to the patient, both of us, and gave the patients its medication. Was an oral administer way so we stayed while she swallowed the medication. ( This is regulated as well by the regulations and guide lines as I had when was handing out the medication. MIRA and ICQ are 2 body which can control the management of controlled drugs and to check so all guidelines, legislations and code of conduct are followed. When all the residents had had their medication, I went one more time to check so they were okay. Then I checked with the staff to get a rapport about any issues or problem I should know about and then I took my coffee to do the documentation. Overall documentation was made and I also made sure any general information was documented and brought forward like bath requests, visitors, out goings and appointments. There was 2 kind off drugs which needed to be ordered in the morning so these was written up as well. Documentation is of high importance because it gives evidence of quality and that all legislations and human right are followed as mental capacity act, confidentiality, quality of care and that care plans are followed as well as patient’s safety and consent. At my workplace we document in a computer system and have care plans in a person folder in case we cannot access the information on the computer. To easy overview changes in care we have a ay to day based handover sheet as well. ICQ regulates that the documentation is correct done and they have a minimum standards that the nursing home need to apply to. When it was an appropriate time, a senior staff and me checked and counted the controlled drugs (that are not in daily use) and signed that they are correct as I am responsible to do according to Misuse of Drugs Regulations 2006 and Controlled Drugs (Supervision of Management and use) as for England, the ICQ guidelines and code of conduct and NC standards. During the night helped a few residents to the oiled according to the care plan and the manual and handling act and I made sure I had their consent first. Also checked the residents regardless, once an hour, but it always became more often as I checked the other resident at the same time as someone rang the call bell. Some residents needed to be turned regular ( the carnelian will tell me how ( manual handling)and how often and why). During the shift I also checked so the staff was fine and if they had anyt hing to rapport to me or have had any problems during the shift so far, and so they follow policies and procedures for the workplace and annual handling act and following the care plan. I did this by working with them and checking residents regularly to see if they were turned, dry, offered a drink if awake and had their call bell with in reach. The staff called me because a dressing had come off on a residents foot. I looked in the care plan to see what actions and what dressing they have had applied on the wound and re dressed it and then documented it in the care plan. I had to do a phone call to this patient’s family to give an update of how their loved one was progressing. How to cite Reflective writing, Essays

Management and Cost Accounting for Leadership- myassignmenthelp

Question: Discuss about theManagement and Cost Accounting for Leadership. Answer: The background of Woolworths can be stated as it is the longest supermarket chain from Australia. Operating more than 1990 stores all over Australia, the company runs its business through 11,500 team members with distribution centers, stores and the support offices for providing the customers with wide range of services, convenience, value and superior services. As it falls under the most innovative Australian retailers, the company is well aware about the fact that the customers always look for simple and new way for shipping and accordingly provide the customers with comfortable experience of shopping (Woolworths.com.au 2017). The company recognizes the cost leadership approach as the action set for delivering or producing the services or goods at minimized cost as compared to the competitors along with various acceptable features to the customers. To get maximum output at the minimized cost, the company developed sale-up / costs down approach for last few years that were designed to reduce cost associated to production and Woolworths successfully applied the strategies to lower their prices (Mortimer and Ingersoll 2015). Looking at the financial statement of the company, it can be identified that the cost of goods sold of the company is directly related with the increase or decrease in the sales level. However, the cost of doing the business for the year 2016 is higher as compared to the sales level as it reached to $ 13,074.5 million as compared to $ $ 12,702.4 million in 2014. Looking at the rent expenses it is identified that the rent of the company is in increasing trend and from $ 1898.70 million in 2014 it went up to $ 2033.9 million in 2016. However, the company was able to make payment of its borrowing during the year that reduced the finance cost of the company during 2016 to $ 207.7 million from $ 218.9 million in 2014 (Woolworths.com.au 2017). The cost leadership approach is used by the company for cost reduction with regard to the operating cost like just-in-time approach. This strategy is used for managing the products in the supply chain for reducing the wastage cost and storage cost through making the goods available to the retailers exactly at the time when they require the goods. To implement the strategy efficiently the company is required to implement the cost replenishment approach efficiently for forecasting the expected demand for the future period. The benefits of this strategy will reduce overall cost through cutting off the storage cost and wastages and increasing the margin of profit (Klein 2017). However, the primary challenges that the company faces here is the long range of distance between suppliers and stores as the suppliers of Woolworth is scattered all over Australia. Apart from this, the storage costs are expected to rise if the system of prediction gives poor performance (Fernie and Sparks 2014). There are various social benefits and value additions through minimizing the wastes as it deliver the regular opportunities to the communities and the cost forecast and budget of the company can be prepared as follows Particulars 2017-18 ($ m) 2018-19 ($ m) 2019-20 ($ m) Budgeted sales 39,000.00 40,950.00 42,997.50 Less: cost of goods sold 30,030.00 31,941.00 32,248.13 Gross profit 8,970.00 9,009.00 10,749.38 Expenses Depreciation on fixed asset 170.00 182.00 178.00 Amortization of intangible assets 25.00 28.00 32.00 Employee remuneration and the on-cost expenses 4,200.00 4,700.00 4,600.00 Superannuation expenses 720.00 610.00 680.00 Expenses towards share-based payments 120.00 110.00 90.00 Minimum lease payments 1,200.00 900.00 1,400.00 Other operating expenses 400.00 670.00 320.00 Total Expenses 6,835.00 7,200.00 7,300.00 Net profit before interest and tax 2,135.00 1,809.00 3,449.38 Less: interest expenses 560.00 410.00 730.00 Net profit before tax 1,575.00 1,399.00 2,719.38 Less: Tax expenses 614.25 517.63 1,087.75 Profit after tax 960.75 881.37 1,631.63 From the above budget, the performance of the company can be analyzed as that the sales of the company will increase by 5% over the next 3 years and the cost of gods sold will be 77% and 78% for the year 2018-19 and 2019-20. However, the company is expected to reduce the COGS and bring it to 75% in 2019-20 (Santos et al. 2015). Further, the depreciation expenses of the company will increase during 2018-19 as compared to 2017-18 as the company is expecting to purchase a new machine for the factory. The amortization expenses will be in the increasing trend. Further, the superannuation expenses of the company are expected to reduce during 2018-19 as few employees are retiring in the previous year (Arli et al. 2013). It can be noted from the budget that the expenses that are expected to increase in 2018-19 as compared to 2017-18 are expected to be reduced by the company during 20129-20.therefore, it can be said that the company will take the necessary steps to minimize the cost wherever possible. From the above analysis it can be concluded that Woolworths is one of the trusted brands in Australia in the retail sector and the company faces high level of competition owing the availability of the substitute products. However, the company can achieve competitive advantages over its competitors through offering the products at lower cost, which is possible through minimization of wastages and curtailing the expenses, wherever possible. Therefore, the company is recommended to diversify the range of products in the future years. For instance, Woolworths became more successful after taking over the liquor store from Dan Murphy for delivering the new product range in the same market for attracting new customers. This was a good strategy to achieve competitive advantage in a mature market like Australian retail market. Along with reducing the wastages and cost, the company is also suggested to provide the communities with their requirements and preferences in which they operate. Reference Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Klein, M., 2017. African retail darlings.Personal Finance Newsletter,2017(435), pp.14-15. Mortimer, D. and Ingersoll, L., 2015. The impact of deregulation on employment relations in the Australian retail industry.Employment Relations Record,15(2), p.43. Santos, M.D., Svensson, G., Padin, C. and Hgevold, N.M., 2015. Corporate risk exposure by implementing sustainable business practices-an African case.International Journal of Logistics Economics and Globalisation,6(3), pp.223-235. Woolworths.com.au. (2017). Woolworths.com.au. [online] Available at: https://www.woolworths.com.au/ [Accessed 13 Oct. 2017].

None Provided1 Essay Paper Example For Students

None Provided1 Essay Paper Through out history the world has seen some generations that have made an impact more than all of its predecessors. The decade from 1960 to 1970 was definitely one of those eras. The people didnt follow the teachings of its elders, but rejected them for an alternative culture which was their very own(Harris 14). Made up of the younger population of the time this new culture was such a radical society that they were given their own name which is still used today. They came to be called the Hippies. The Hippie movement started in San Francisco, California and spread across the United States, through Canada, and into parts of Europe (World Book). But it had its greatest influence in America. During the 1960s a radical group called the Hippies shocked America with their alternative lifestyle and radical beliefs. Hippies came from many different places and had many different backgrounds. All Hippies were young, from the ages of 15 to 25(Worldbook). They left their families and did it for many different reasons. Some rejected their parents ideas, some just wanted to get away, and others simply were outcasts, who could only fit in with the Hippie population. Under 25 became a magical age, and young people all over the world were united by this bond (Harris 15). This bond was of Non-conformity and it was the Creed of the Young (Harris 15). Most Hippies came from wealthy middle class families. Some people said that they were spoiled and wasting their lives away. But to Hippies themselves this was a way of life and no one was going to get in the Hippies flocked to a certain area of San Francisco on the corner of Haight Street and Ashbury Street, where the world got their first view of this unique group. This place came to be known as the Haight Ashbury District. There were tours of the district and it was said that the tour was the only foreign tour within the continental limits of the United States (Stern 147). The Hippies were so different that the conservative middle class could not relate to them and saw them as aliens. The Haight Ashbury district lies in the very center of San Francisco. In the years of 1965 and 1966 the Hippies took over the Haight Ashbury district(Cavan 49). There they lived and spread their psychedelic theme through out the whole area. In the Haight Ashbury district there were two parks that that all Hippies knew well. The most famous of the two was the Golden Gate Park(Cavan 43). The single most important event that put the Hippies on the map was held at the Golden Gate Park. It was called the Trips Festival. The Trips Festival was a week long festival designed to celebrate the LSD experience(Stern 148). Besides this festival dozens of other events took place at Golden Gate Park, some of which were free concerts by The Grateful Dead and Jefferson Airplane and Anti-War rallies held by Hippie political leaders. The other park is called the Buena Vista park and is known for housing hippies at night and for socializing during the day. As the 1960s progressed, the youth in America united. In 1969 400,000 young people materialized for three dizzying days to listen to rock and blues music, to wear funny clothing or no clothes at all, to talk, sing, dance, clap hands, to drink beer or smoke pot and make love-but mostly to marvel again and again that they were all there together (This Fabulous Century 64). This festival was held in a small town in up-state New York and came to be called Woodstock, after the town it was held in. Also in Greenwich Village, New York Hippies had a place. The Village on every Sunday was known to have hordes of singers with banjos and drums celebrating their youth together(Stern 103). One of the basic foundations of the Hippie movement was the flagrant use of illegal drugs. There were many drugs that the Hippies used but none was more used then marijuana. From 1960 to 1970 the number of Americans who had tried marijuana had increased from a few hundred thousand to 8,000,000. The ma jority .ufa2467d657b24e44ff395513b3788b27 , .ufa2467d657b24e44ff395513b3788b27 .postImageUrl , .ufa2467d657b24e44ff395513b3788b27 .centered-text-area { min-height: 80px; position: relative; } .ufa2467d657b24e44ff395513b3788b27 , .ufa2467d657b24e44ff395513b3788b27:hover , .ufa2467d657b24e44ff395513b3788b27:visited , .ufa2467d657b24e44ff395513b3788b27:active { border:0!important; } .ufa2467d657b24e44ff395513b3788b27 .clearfix:after { content: ""; display: table; clear: both; } .ufa2467d657b24e44ff395513b3788b27 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufa2467d657b24e44ff395513b3788b27:active , .ufa2467d657b24e44ff395513b3788b27:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufa2467d657b24e44ff395513b3788b27 .centered-text-area { width: 100%; position: relative ; } .ufa2467d657b24e44ff395513b3788b27 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufa2467d657b24e44ff395513b3788b27 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufa2467d657b24e44ff395513b3788b27 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufa2467d657b24e44ff395513b3788b27:hover .ctaButton { background-color: #34495E!important; } .ufa2467d657b24e44ff395513b3788b27 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufa2467d657b24e44ff395513b3788b27 .ufa2467d657b24e44ff395513b3788b27-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufa2467d657b24e44ff395513b3788b27:after { content: ""; display: block; clear: both; } READ: Much Ado About Nothing - Do Men In The Play Hate Or Love The Women? Essay

Adventures Of Huck Finn By Twain Essays (921 words) -

Adventures Of Huck Finn By Twain The Adventures of Huckleberry Finn, the main character finds himself living in a society that does not suit him. Everywhere he looks there are people who value things that he sees as meaningless. Huck Finn feels trapped and begins his journey down the river in an effort to find someone or some place that will bring him happiness. Almost immediatly he finds this person in the form a run away slave. In this story, Huck and Jim are against the entire world, and every person they come in contact with has the potential to destroy their plans of happiness and freedom. Under these circumstances Huck is forced to tell many lies, but the only one he regrets is the one that he tells Jim. The biggest and most harmful lie Huck tells is when he fakes his own murder in his fathers shack. He goes through a great deal of trouble to make sure that people believe that he is dead, and it is not until the end of the novel that it becomes known to the people of his home town that he is actually alive. He had been a likable young boy, and people in the town had thought highly of him. This is evident from his relationship with adults like the widow and the judge. Jim even tells him Iuz powerful sorry yous killed, Huck, but I aint no mo, now. (1292) Based on Hucks consistent concern for others, it is likely that he would have written home to inform them that he was still alive if it had not been for his situation with Jim. However, he does not want to risk doing anything that might get Jim captured, so he writes no letter. Huck finds himself working against the world. He is not an immature boy that tells lies just for the sake of doing so, but rather he tells them in order to protect himself and also Jim. In the instance where he dresses up like a girl and speaks with the farmers wife in an effort to find out what is being said about their situation, the information that he gets ultimately saves them from the capture of a building search party. Even though he is caught in the first lie and it is discovered that he is actually a young boy rather than a girl, Huck manages to convince the woman that he simply a run away. He quickly creates a new lie and better lie, and she has no idea about his true identity. In this instance of lies that Huck tells there is no victim. Huck learns crucial information that he would have never gotten through honesty, and with this information he is able to continue on his journey with Jim. Another one of Huck's lies is one that he tells to the watchman on the on the steam ship. He knows that this man is the only person who can help the group of murders that were soon going to drown in the river. Under the circumstances, Huck could not tell the man the truth because he had stolen their boat to save Jims and his own life, Jim would have been danger of being captured, and most lily the watchman would have not bothered to go save a band of murders. Since the truth was not an option, Huck creates an elaborate story of women in distress, and reward money. After all is done, in reflection on his actions Huck says I was feeling ruther comfortable on accounts of taking all of the trouble for that gang, for not many would a done it.(1311) He clearly believes here that he has done a good thing in telling that lie. He knows that he saved these mens lives, and he would not have been able to do so with the truth. The one lie that Huck clearly regrets telling is the one that he tells to Jim. After their accidental separation, Huck returns to the raft and acts as though he hasnt been gone. Huck goes on to claim that Jim imaged the entire thing. In response to Jims delight in seeing Huck alive and well Huck says, What is the matter with you Jim? You been a drinking?(1316) Jim asks Huck to look him in the eye and say that he had not been gone anywhere, and Huck does as he asks. Jim soon realizes that Huck is not telling him the truth. Jim

Spreading Terror essays

Spreading Terror essays With the War on Terrorism lasting about 5 months, it has moved on from Afghanistan to many other locations. In his State of the Union speech on Wednesday January 30th, President Bush said that the war was not over and that we should not expect a short war on terror. President Bush and the rest of the United States are now looking at other countries such as Iraq, Iran and North Korea. By seeking weapons of mass destruction, these regimes pose a grave and growing danger. They could provide these arms to terrorists, giving them the means to match their hatred. They could attack our allies or attempt to blackmail the United States. In any of these cases, the price of indifference would be catastrophic," Bush said. President Bush singled out Iraq, Iran and North Korea as being the main possible producers of weapons of mass destruction. The axis of evil, as Bush called them are not being shunned out of the United States. "We'll tell you what we think, and we'll tell you we're ready to discuss these issues," Boucher said referring to the discussions between Iraq, Iran, and North Korea with the United States. Diplomacy itself is about to change. Is America ready to fight a war against multiple enemies should the need come? "When we're called upon by the president to do whatever, we'll be ready to do that," General Richard Myers, the chairman of the Joint Chiefs of Staff said in a press conference. The countries that Bush singled out are not taking his words lightly. "This statement of President Bush is stupid and a statement that does not befit the leader of the biggest state in the world," Iraqi Vice President Taha Yassin Ramadan said. North Korea also voiced their opinion about being called an axis of evil. In one of North Koreas newspapers it was written that President Bushs words were merely loudmouthed threats meant to justify U.S. military presence in South Korea. The future ...

Law Essay Example | Topics and Well Written Essays - 500 words - 9

Law - Essay Example In this paper, I briefly review some of the prohibited practices during job interviews as well as review some of the questions that are generally regarded as unacceptable. Title VII is a section of the Civil Rights Act of 1964 that protects employees or prospective employees from discrimination on the grounds of race, color, religion, sex, or national origin (EEOC, 2014). It is applicable to governmental and nongovernmental employees in equal measure. Dissimilar to labor laws that do not cover managerial employees or wage and hour laws that exclude certain cadres of employees, Title VII applies to all levels and types of employees. Further on, the act covers United States citizens employed by American employers without the borders of U.S. As pertains to non-U.S. citizens, they remain protected by the act as long as they are within the borders of the United States and not outside. Several employment practices are prohibited by Title VII and employers, unless they are careful, might find themselves unintentionally violating some of the provisions. Recruitment of new employees always elicit varied emotions among the applicant as well as the interviewing bench that may trigger acts of discrimination deliberately aimed at eliminating a certain cadre of candidates. Understandably, employers who are seeking a certain type of employees would go to any level to restructure and classify the questions in the interview with a deliberate intention of eliminating some candidates. For example, when conducting job interviews, the law prohibits setting up tests that are based on the races, national origin, or gender of the applicant. Pregnancy or someone disability should not be the reason as to why a person should be intentional denied an employment opportunity. Also, since U.S. states is a cosmopolitan society comprising of person from different nations and of different ra ces, the law prohibits the

Islam, Christianity And Buddhism In The Post Classical Era Essay

Islam, Christianity And Buddhism In The Post Classical Era - Essay Example By confusion, it is meant that there was no particular ruling force and everything was haphazard taking on its own directions. To sum it up, The Roman Empire, Gupta Empire of India and Han Dynasty of China had been overthrown. This meant that the large populations that these Empires ruled over were left without a leader, direction as well as discipline. This further more led to the instability of political and economic conditions of the region. Hence this period specifically highlights the changes and innovations that were made in order to overcome this chaotic situation. A major part of these changes was the spread of three major religions, namely: Islam, Christianity and Buddhism. (2012-2013 APWH Unit 3: The Post Classical Age - Howard's History 2013) When these typical classical and royal Empires fell, the only way out of it was an automatic power to take over. And this automatic power was taken over by the religions of those times. As mentioned above, these three religions are am ongst the most commonly practiced religions of today’s times. ... Now that we are focusing on Islam and the changes that it brought in Arabia especially, because this is where the basic advent of Islam started. Before the post classical era, Arabia was a place of great hospitality but little rules and peace. Arabs were always caught up in some war or battle; they were unsophisticated and would spend a larger portion of their life by taking revenges. Clans were the way of living, loyalty to one’s clan was considered to be of great importance and disloyalty meant nothing but straight away. 3 Moreover, Arabs by profession were traders. However, there was a distinct difference in classes, there was an elite class and then there was the labor class. To put it in small, easy words, Arabia was in a total disarray and required revolution in order to set things right. And obviously, this revolution was brought when Islam came into being with the birth of Muhammad, who claimed to be the last prophet of Allah. Islam brought it with it a complete packag e of life; it was a religion of peace and prosperity. It provided rights to everyone, from elites, to slaves and animals even. The status of women was affected greatly when Islam came into the picture. Previously, women had little or no rights but after Islam came their way, this was one of the many things that changed. (KschlegelApwHP2 - The First Global Civilization The Rise and Spread of Islam 2013) After the death of Muhammad, Islam had become quite popular in Arabia itself. People had started accepting Islam due to its message of equality and sense of balance between everything. It eradicated every such bad thing that could harm the human race in any way. Islam is a religion of peace and it gave rights to

The Tourism Sector In Albania

The Tourism Sector In Albania Albania is a parliamentary republic, where the legislative power belongs to the Albanias Assembly and the head of the state is the President who is elected by the Assembly for a five year mandate with the right to be re-elected. The Council of Ministers is the highest executive and commanding organ which is directed by Prime Minister. According to Census 2011 preliminary results Albania has a population of 2,831,741 inhabitants in a surface of 28,748 sq km. Albania is located in the western part of the Balkan Peninsula. The country has a 750 km borderline with Montenegro to the North, Kosovo to the Northeast, Macedonia to the East, Greece to the South and Adriatic Sea and Ionian Sea (Italy) to the West. Albania has Mediterranean climate, which is characterized by hot summers and mild winters with abundant rainfalls. The period from June to September is hot, while from October to May is cool and wet. The average annual temperature varies from + 15oC in the north to + 16.5oC in the south. The hottest month is July with an average temperature of + 25oC and the coldest month is January with an average of +6oC, although the record temperature has been -34oC. For almost 45 years the communist regime, which was installed in Albania after the Second World War, left the country aside the rest of the world being part of the communist bloc of the Eastern Europe. The communist regime of Tirana even went further by isolating Albanian people totally and brought the country to collapse. With the fall of communist regimes of the Eastern Europe, Albania was the last one to join the free world. A democratic system was setup in power in 1992. Due to governments commitment to a free market economy, the country undertook a programme of reforms and made great efforts to recover from the fall of communist regime. However, the collapse of the fraudulent pyramid schemes in 1997 and the instability that followed were a tremendous setback for Albania. But the country did pursuit its way toward its dream, to be part of the European community. Till there country has made a great progress. Two big achievements are accomplished, in June 2006, the Albanian Governm ent signed a Stabilization and Association Agreement (SAA) with the European Union (EU), the first step in the EU accession process and three years later, in April 2009, Albania became a NATO member country. Now country is looking to accessing negotiations to be an EU member country. A range of reforms are progressing markedly over the last decade to Albanias economy and administration such as reforms in infrastructure development, tax collection, property law, business administration, judiciary system. The country was largely spared from the severe fallout of the 2008-2009 financial crisis since its economy is not heavily integrated into the Euro-Atlantic system. Economic progress of the country has slowed but remained positive, in each year from 2009 to 2011. The governments main task is to maintain positive economic growth while preserving macroeconomic stability. Major challenges are the difficult fiscal and budgetary environment and the crises in the Eurozone, especially in neighboring Greece and Italy (major trading partners of Albania with a large presence in the banking sector and also host to roughly one million Albanian emigrants). In 2011, GDP was estimated to have reached close to $13 billion. Major contributors to GDP according to 2010 preliminary data were: service sector with 57.6% including trade, hotels, and restaurants (20.9%), transport (6.3%), communication (3.4%), and other services 27%; agriculture 20.3%; industry 11.3%; and construction 10.7%. In 2011 unemployment officially stood at 13.3%. Half of the workforce is considered self-employed in the agriculture sector. GDP per capita in 2011 is estimated to have reached $4,560. Although GDP per capita has steadily increased over the years, the country still ranks as one of the poorest countries in Europe according to major income indicators. Albania has put in place a liberal foreign investment regime, and the government is working to improve the business climate through fiscal and legislative reforms and infrastructure improvements. Foreign direct investment (FDI) has increased significantly over the last few years and in 2010 reached $1.1 billion, up from $262 million in 2005. Since 2005, the Government of Albania has invested more than $2 billion in the countrys main road corridors, and it has pledged to continue investing heavily in improving transportation infrastructure. Electricity supply has also improved due to investments in new transmission lines and new generation sources as well as the privatization of the distribution system, which is gradually increasing efficiency. The EU remains Albanias main trading partner, providing 64.1% of Albanias imports and receiving 72.5% of exports as of December 2011. Trade with Italy and Greece continues to represent the largest share of EU trade, with a combined 41.1% of imports and 58.3% of exports in 2011. Other major trading partners include Turkey, China, and Germany. The impact of CEFTA in Albanias trade with member countries has been small. 2.1.2 Tourism in Albania The Potentials for Tourism Development in Albania Albania is a small country but a beautiful and fascinating country with substantial tourism development potential. Albania has an attractive coastline and a rich cultural and natural heritage. As Tourism Strategy on Culture and Environment  [1]  has highlighted, country has a wide range of historic, cultural and natural attractions that are of great interest to international tourists. The same assessment is made to the countrys very rich culture and heritage by Culture Marketing Strategy  [2]  document, too, stressing that Albania has a very rich, distractive, and authentic culture and heritage from the Greco-Roman, Byzantine, Ottoman and other historic periods up to the modern day. This assessment is mentioned also to verbatim comments from interviews with western tour operators and travel writers  [3]  , where one of them have citied that Albania is an archaeological site from tip to toe, going back to Illyrian settlements, Greek colonies, Roman occupation, not to ment ion the invasions from Goths, Bulgars, Byzantines, Crusaders of the Holy Roman Empire and Ottomans who all but stopped time in tracks. Evidence of these civilizations are everywhere in Albania, and its time to let the world see the great and wondrous sitesà ¢Ã¢â€š ¬Ã‚ ¦... Albania has 3 World Heritage Sites Butrint, Gjirokaster and Berat. Beaches are long and sandy with hot sunny summers with about 250 sunny days. The mountain areas offer opportunities for niche tourism activities like hiking, biking, canoeing etc. Plenty of National Parks and other natural reserves offer ecological experiences. Country offers beautiful and diverse landscapes and abundant and varied flora and fauna. Current tourism markets Since the late 1990s, after the 97 instability in the country and 99 war in Kosovo, tourism activities are increasing. As figures  [4]  show there is a considerable increasing number of international visitors after the year 2000, due to the improvement of regional and inner country political climate and enhance of the security in the country. A big impact to the increase of the flux of tourists from Kosovo has show the new highway linking Albania with Kosovo. Even this increasing numbers are impressive, the tourism sector in Albania cannot be regarded as being well developed. Infrastructure has been till late a major limitation. The government in power has evaluated the development of infrastructure as very important and is investing heavily in improvements  [5]  . Data from the table below shows that: Total foreign visitor traffic increased by 18.4% in 2010 compared to 2009 to 3,612,000 visits. Taking into consideration the crisis time this is an excellent performance for Albanian tourism. 33% were non-resident Albanians and 66.1% were foreign staying visitors in 2010. Much of the increase came from Kosovo. This is evident to see the impact that the new highway with brought to Albanian tourism, a clear indicator of strong growth created by improvements in infrastructure. According to MoTCYS data, for the year 2011 a total of some four million visitors entered in Albania. They included 2,734,000 foreign tourists and 1,267,000 non-resident Albanian nationality visitors. The figures demonstrate that the biggest increase of foreign tourists in 2010 was coming from Kosovo with 48.79% followed by Macedonia with 11.43% compared to 2009. The foreign tourists from western countries havent made such a big progress. Also, as can be seen, the number of non-resident Albanians has been increasing in 2008 and 2009, while in 2010 the figure has faced a decrease. From the table below can be seen the increasing number of visitors in July and August. Such a phenomenon is shaping drastically the seasonality of tourism in Albania. In 2010 the number of tourist that visited Albania in these two months was 55.44% compared to the number of all visitors. Also, another problem related to these figures is the high dependency in Balkan region tourist flow. This demonstrates that the tourists in July-August are coming only for sea and sand and populating only the coastal areas. Strategic directions for tourism at national level According to National Strategy for Tourism Development in Albania 2002 2012, developed with the assistance of GTZ, the main tourism products for Albanian tourism are defined sun and sea, business and special interest tourism  [6]  . While the Strategy and Action Plan for the Development of the Albanian Tourism Sector Based on Cultural and Environmental Tourism was developed within the directions and structure established by the 2002 Tourism Development Strategy 2002-2012 for Albania. This document provides a new orientation for the government to position Albania as an attractive destination for tourists seeking a unique experience which encourage them to discover Albanias culture and nature. Discovery of Albania is a presentation of a broad cross-section of Albanias history, nature, archaeology, living culture, cuisine and hospitality. The graphic below presents a simple schematic. Core and Specialised Tourism Products Source: Strategy for the Development of the Albanian Tourism Sector Based on Cultural and Environmental Tourism. Ministry of Tourism, Culture, Youth and Sports, UNDP December 2005 According to strategy document, Albanias core (primary) tourism product must be a general one that encourages visitors to discover the many facets of Albanias culture and nature. Albanias central product will be the discovery of Albania. The product is a presentation of a broad cross-section of Albanias history, nature, archaeology living culture, cuisine and hospitality. Visitors participating in this discovery will leave with a lasting impression of the diversity, complexity and beauty of culture and the land. This segment does not make a strong distinction between cultural, natural and other tourism products. Visitors in this segment tend to combine many different activities during their visits, and usually see the various natural and cultural activities as part of the process of discovering the destination. Referring to the major market segments mentioned above, the tourism resources in Albania are in favor and support the types of community-based tourism, i.e. nature-based tourism, adventure tourism and cultural tourism. Considering these tourism resources, the following types of activities can be developed: Nature: Visiting national parks and protected areas Viewing wildlife Seeing rare species Trekking, hiking Bicycle trips Education and learning Participation in local events; and River and lake exploring. Culture: Visiting cultural and heritage-related attractions Visiting museums and art centres Meeting with artists Meeting people from various ethnic nationalities Seeing local handicrafts and the process of making them Visiting scenic landmarks and religious sites Trying local food Participating in local traditional ceremonies and festivals Buying traditional crafts and local specialties. Potential to development Albania offers infinite potential to investors to take advantage of unexplored opportunities in tourism, and helping to develop this industry into a key strategic sector in the countrys economy. Albania has a young population, with a high level of instruction and able to communicate with foregners in defferent languagies. Albanian is located at short distances from the main European capital cities and albanians are friendly and very hospitable people. The improved Rinas international airport, and different ports from the north to the south easy the access to the country. The continuing improvement and development of the infrastructure in the country, is facilitating moving inside the country. Continuing improvements are being made to encourage investors to develop the infrastructure for tourism in Albania. Just like other countries in the Western Balkans, Albania has put into place legislation and investment initiatives designed to support the economic growth of the country compatible with European policies and working principles. The Albanian Government has made support of the current and future expansion of tourism a priority, with the goal of transforming the country into a Mediterranean tourist destination and placing it on the world map of tourism. In an effort to support the continuing development of the tourism industry in Albania and to make this country a tourist destination, the importance of the active engagement of the local and international Business Community and strong Partnerships between community based organizations, government and regional development agencies is a must. Internal transport is likely to remain a major limitation for tourism in the foreseeable future except perhaps for road transport along key highways where upgrading / reconstruction is already planned or committed. In the WEF Travel and Tourism Competitiveness Report, Albanias tourism infrastructure is rated in the bottom two in the region (See Table 2.2). In recent years there has been an increasing interest from incoming foreign tourists, especially with significant increasing numbers of international tourist groups generated from Croatia and Montenegro, organised in one or two days tours to Albania. Also Business and Trade tourism accounts a considerable number of foreign visitors. Neighbour countries, such as Italy, Greece especially are related to trade and business purpose of visit of their nationals. From the western tourists visiting Albania in 2006, are identified those arriving from Germany, Great Britain, Italy, Greece, USA, Canada, France, Austria, Belgium, Netherlands, Scandinavia, Switzerland, the neighbouring countries and regions (Kosovo, Bosnia-Herzegovina, Serbia, Macedonian, Bulgaria), East Europe (Poland, the Czech Republic, Hungary, Russia). Diaspora is another source for the inbound tourism, where the ethnic Albanians from Kosovo do count considerable numbers. The new road under construction from Milot (the crossroad to the highway Tirane-Shkoder) to Morini (the boarder-crossing point with Kosovo) will influence to increase the numbers of Kosovos citizens to access the Albanian coastal area. The market profile of visitors who enter to Albania by road from Muriqani and Hani i Hotit (the boarder-crossing points with Montenegro) with interest for Shkodra region for the year 2006 is as below: Foreigners who are living and working in Albania have also recently started to create an internal tourism demand. While there is no official record on domestic tourism in Albania, domestic tourism is the dominating form of tourism. This is mainly focussed on beach centred holidays. 1.3.2 National context for Tourism Development Albania has a great potential for tourism development based on its natural, cultural and human resources. The country has an attractive coastline, rich biodiversity with lagoons, lakes and the mountain areas each with unique flora and fauna, unspoiled nature and attractive scenery, cultural and historical sites and interesting traditional life-styles. The country therefore has the potential to develop the types of tourism products that are in demand from the international market in the Mediterranean region. Beside to the long and sandy beaches along the Adriatic coast and these rocky ones with crystal and clean sea waters of the Ionian coast, its natural and protected areas are basic for developing niche tourism activities such as eco-tourism and nature based activities. Such an activities can be hiking, trekking, walking, horseback-riding, river rafting, paragliding, mountain biking, climbing, canoeing, sightseeing, bird watching, fishing. Rural green and agri-tourism offers new opportunities for communities to benefit from tourism by offering visitor experiences based on traditional lifestyles. Albania also can offer cultural tourism through its archaeological sites and historic cities and villages. Albania is a short distance destination for Europe; it is within 3 hours of flying time of most major European cities and therefore is a short haul destination for the potentially huge European market, the World tourism Organisation predict that by 2020 the Mediterranean Region which includes Albania will be a hotspot for tourism, thus there is a great potential for Albania to develop and expand its tourism industry. On the other side, uncontrolled development in tourism areas has harmed the potential of these areas for tourism development. Even the measures taken by the government to legalise the illegal buildings are not considering for the moment those constructed in tourism areas, it is not clear what will be the measures taken in these areas to improve the environment by the harm of illegal buildings. Some significant measures are taken recently by the government. These measures, at the national level, encompass strategy and policy documents such as, the development of the Strategy for Cultural and Environmental Tourism in 2005 and the development of a new tourism website in 2006. A new Tourism Law (Nr.9734, dated 14.5.2007) was adopted by the parliament and a number of regulations approved by the government is thought to regulate the tourism sector development. Tourism development is the responsibility of the MoTCYS (Ministry of Tourism, Culture, Youth and Sports). NTA (National Tourism Agency) is an autonomous body outside the MoTCYS, being responsible for promotion activities through the production of promotional materials and participation in the international tourism fairs. The most attended fairs, regularly from years in Berlin (ITB) and London (WTM), and to RDA (Keln) from 2007. At the regional level, six tourist information offices are approved to be established in Tirana, Shkodra, Vlora, Saranda, Korà §a and Durres. At the national level there are operating two business Associations for Tourism Travel Agencies and one Association of Hotels. A GTZs project on Institutional building of tourism private sector in Albania is in the process for the time being with the aim to establish a strong representation for all the sectors involved in tourism, with the common interest providing services to the members as well as building relationship and cooperation with the public sector. Albanian Rourism Even the figures on tourist arrivals are growing considerably year after year in Albania, the country has remained highly dependant on summer holidays. Looking on the statistical data published recently in the websites of Ministry of Tourism, Culture, Youth and Sports (http://www.mtkrs.gov.al/) and of National Tourism Agency (http://www.akt.gov.al/akt/text.php?id=1lang=1), is easily evident that the number of visitors visiting Albania succeeded 2.5 million in 2008 and only for the period January August 2009 this figure was over passing 2.1 million. As reported by MTCYS, the number of visitors in 2008 (2.578.627 visitors) is compound as international visitors 1.330.138, from which 1.247.125 were overnight visitors and 83.013 same day visitors, and 1.248.489 visitors were Albanian nationals residing abroad. While the number of visitors for the period January August 2009 (2.111.981 visitors) is compound as 1.402.558 international visitors and 709.423 Albanian nationals residing abroad . But does this picture speak for real success in the development of Albanias tourism as a tourist destination visited by the western tourists? We have to bear in mind that the main reason for the development of tourism is attracting foreign visitors from countries with strong currencies. Tourism is considered a hidden export that brings money (hard currency) to the country. Referring to the Strategy and Action Plan for the Development of the Albanian Tourism Sector Based on Cultural and Environmental Tourism produced by Ministry of Tourism, Culture, Youth and Sports with the support of UNDP in 2005, Albania will specialize in attracting educated, independent travelers and specialized group travelers. The principal target markets will be upper-middle income individuals from Europe (primarily northern Europe and the United Kingdom) and North America. This segment represents the demographic segment with the highest willingness to pay for Albanias unique products, and whose spending patterns will most contribute to advancing development goals. Also, in this strategic document is specified that Albanias central product will be the discovery of Albania. The product is a presentation of a broad cross-section of Albanias history, nature, archaeology, living culture, cuisine and hospitality. Visitors participating in this discovery will leave with a lasting impr ession of the diversity, complexity and beauty of the culture and the land. The question is this: Are these kind of tourists visiting Albania contributing to this strategic direction? The answer is, NO.